Taking on new clients

The boring half of your job can do itself.

I'm Moha Aghanoori. I sit inside your actual working week until I can see which part of it is machinery pretending to be judgement — then I build up to that line and never across it. The machine takes the volume. You keep the decision.

Based in Berlin

Tools I work with
  • OpenAI
  • Anthropic
  • Gemini
  • LangGraph
  • Langfuse
  • n8n
  • GitHub
  • GitKraken
  • ImmoScout24
  • Figma
  • Higgsfield
  • HeyGen
  • Microsoft
  • Microsoft Teams
  • Kraken
  • Alpaca
  • Binance
  • Trade Republic
  • CHECK24
  • Doctolib

Use cases

Since 2022

Who I have actually worked with.

Not a target audience — the fields whose work I have already been inside, one person at a time. Pick the one closest to yours.

125
People helped
19
Professions

Your profession isn't listed? It almost certainly still applies — ask me.

How it works

Four phases, every time.

  1. I sit in the week.

    Two to five days watching the actual working week. Not a workshop, not a questionnaire — the mailbox, the folder names, the sticky notes, the workaround you are embarrassed about. The workaround is usually where the system goes.

  2. I name the seam out loud.

    One page saying what is machinery and what is judgement, read back to you. If you flinch at something I called machinery, you are right and I am wrong. Your flinch is data. That page is the contract.

  3. I build the smallest thing that removes the volume.

    Not a platform. The one system that takes the repetitive mass off you. It ships in weeks, not quarters, and it does one thing so completely that you stop thinking about it.

  4. I hand over the controls and leave.

    You must be able to change the rules without me: the filters, the thresholds, the templates, the reject reasons. If a system requires me to stay, I built it wrong.

What it costs Every job is different, so there's no price list. After the first conversation you get a clear quote — and the conversation itself costs nothing.

Which part of this week is machinery pretending to be judgement? ↗

About me

The translator between you and the machines.

Moha Aghanoori

Almost nobody comes to me asking for AI. They come because one specific part of their week has become unbearable. What I actually do is sit inside that week until I can see which part of it is machinery pretending to be judgement — and that is the rarer skill, because most people who can build these systems cannot hear the problem, and most people who can hear the problem cannot build. I do both, one person at a time. I work in two registers: inside a company I own and run a production system used by a real legal department, and outside it I sit at a kitchen table with a yoga teacher or a chef. The company work teaches me what survives audits and handovers; the one-to-one work keeps me honest about how little most people actually need. So I listen to how you already work, I build or teach exactly that much, and I say so plainly when the answer is that AI will not pay off for you.

Three promises.

  • I build up to the seam, never across it.The machine takes the volume. The decision, the diagnosis, the grade, the valuation, the verdict stay yours — and I will refuse to build the button that takes them away.
  • I say no out loud.If the volume is too low, the variance too high, or a calendar would fix it, you will hear that instead of a proposal. It has cost me work and it is why people send me their friends.
  • If a system needs me to stay, I built it wrong.You get the controls — the filters, the thresholds, the templates — and a written page of what the system may and may not do. Nothing depends on me forever.

The version problem alone was costing us evenings — Vertrag_final_final_v3 and nobody able to say which one was signed. He shipped only the intake and the filing in the first month and then stopped, which I found strange until I understood it was deliberate. The markup came later and every single suggestion arrives in Word with a reason attached, and I accept or reject each one myself. He was asked for an accept-all button and refused, and I would not have kept working with him if he had built it.

Partner, commercial practice

I had sent one hundred and eighty applications and stopped opening the replies. The first session was not software at all, it was four hours of him asking me what I had actually done and writing it down, and I found that harder than any interview. After that I applied to eleven jobs in six weeks instead of forty, and three of them called me. What I noticed most was that the tool would not let me claim something I could not back up — I asked it to soften one line about a system I had barely touched and it simply said no.

Logistics coordinator, Brandenburg

Sixty per cent of every proposal already existed, in three earlier proposals, in slightly the wrong format, and I retyped it every March because finding it felt harder. Two weeks of extraction and I have not written those pages from nothing since. A DFG submission that took five weeks now takes about ten working days and nearly all of those days go to the work programme, which is the part that gets funded. He would not let anything generate a citation — references resolve by DOI or they do not appear — and given what I have seen happen to colleagues, that rule is the reason I let him near any of it.

Professor (W3), natural sciences
Common questions

You might be wondering…

Do I need any technical knowledge?

None at all. You explain your work in your own words and everything technical stays my problem. The first phase is me watching your actual week — not a workshop, not a questionnaire — so if you can do your job, we can work together.

Will it make decisions for me?

No, and that is the whole design. The grade stays the teacher's, the valuation the surveyor's, the diagnosis the dentist's, the prioritisation the product manager's. The machine takes the volume and prepares the material; you decide. I have refused to build the accept-all button more than once.

What does it cost?

There's no price list, because a dental practice and a PhD thesis don't cost the same. After the free first conversation you get a clear, fixed quote — before any commitment. Most engagements are about four weeks from the first visit to handover.

Is my data safe with you?

Yes, and for regulated work it is the first thing we design, not the last. Patient files, case documents, children’s data, research under ethics approval: EU processing with an AV-Vertrag, no training on your content, pseudonymisation at any boundary data must cross, and a full audit trail. Where a workflow cannot meet those conditions, it does not get built.

What if AI is the wrong answer for me?

Then you'll hear it in the free conversation, before you have spent anything. It happens often. Three of five coaches I have worked with needed a booking system with reminders, not AI — I set that up, charged for the afternoon, and said so.

Do we have to be in Berlin?

No. The first conversation is a call either way, and most of the work after it runs over screen shares — clients so far include Leipzig and Brandenburg. Berlin just makes the sitting-in-your-week part easier to do in person.

How much of my time does this take?

Less than you'd think, and it is front-loaded. The first phase costs you being observed. After handover most of my clients spend seconds, not hours: ninety seconds of dictation after a meeting, ten seconds after a training session, one photograph of an invoice.

Get in touch

Tell me what your week looks like.

I'll tell you honestly which parts you can hand over — and which you can't.

Email

Based in Berlin

Silbersteinstraße 131, 12051 Berlin

I reply within one working day.

Prefer not to use a form? The buttons on the left reach me faster.